Putting on a Super Bowl ain’t cheap – as Scottsdale taxpayers are finding out.
While the Super Bowl LVII will be played in State Farm Stadium in Glendale, it’s going to cost Scottsdale over $ 2.3 million this year.
The city has budgeted $ 1 million for overtime for extra police patrols and staffing needs for the week leading up to the Feb. 12 game.
“The $ 1 million is for anticipated police overtime related to the Super Bowl and associated events, above and beyond our normal staffing levels for this time of year,” Scottsdale Assistant City Manager Brent Stockwell said.
However, the city’s planned short-term rental police unit will not be up and running for the Super Bowl.
“It typically takes 18 months to hire and train new police officers, so the unit will not be in place by the Super Bowl in 2023,” Stockwell said. “The short-term plan to decrease response times to nuisance parties includes deploying Impact Details targeting party calls.”
The city is also putting an extra $ 1 million into beautification efforts. It includes facility painting, site furniture, landscaping, unanticipated repairs and hanging baskets in Old Town Scottsdale.
“Scottsdale’s Old Town is ideal to showcase 2023 Super Bowl LVII party festivities – on the world stage,” Scottsdale Mayor David Ortega said. “We expect ESPN coverage in Scottsdale to last eleven days in Old Town, overlapping the PGA Phoenix Open at Scottsdale TPC on Super Sunday.”
“Upgrading Old Town lighting, seating and beautification accessories will cost about $ 1 million but aligns perfectly with new civic grounds, three exquisite stage venues and family-friendly spaces, which are now under construction,” Ortega said.
“Not seen, but immensely significant, the entirety of Old Town will be 5G capable by New Year’s Eve. Five G live streaming is expected to roll out in time for Canal Convergence in November 2022. ”
The nice thing for taxpayers, he added, is that “5G installation is underway, all at no cost to the city and will remain permanently. Real time 5G in Old Town lets everyone broadcast in prime time and anytime, to share our western hospitality and sophisticated reputation. Altogether, Scottsdale is the place to be, for sure. ”
The remaining $ 303,000 will go towards the city’s financial sponsorship of the game.
“Each time the metropolitan Phoenix area has hosted a Super Bowl, the host committee has requested funding from all cities in Maricopa County that qualify for Proposition 302 funds to cover their operating budget,” Scottsdale City Treasurer Sonia Andrews said.
“The host committee utilizes the same formula as the Arizona Office of Tourism for Proposition 302 revenue distributions, which is based on each participant’s percentage of total gross room sales from the previous calendar year. Using the city’s 2017 gross room sales, the Host Committee calculated Scottsdale’s contribution at $ 1,212,401. ”
That’s split into four annual payments of $ 303,000.
The city wound up paying nothing in fiscal year 2020-21 due to COVID but doubled its payment to $ 606,000 in the fiscal year ending June 30.
“Prop 302 was approved by voters in 1999, which includes funding to promote tourism in Maricopa County,” Andrews said. “Funding is derived over a 30-year period from a car rental surcharge and a 1% tax on hotels in Maricopa County.”
The city does expect recoup its costs, though.
“We anticipate increases in tax revenues from the increase in economic activity (ie Super Bowl patrons shopping, dining and staying at Scottsdale hotels etc.) to offset our costs,” Andrews said.
The Super Bowl was played in Glendale last in 2015. That time the city budgeted about $ 1 million that year in Super Bowl costs
“The majority of the $ 1 million was spent on overtime,” Andrews said.
That was in addition to the $ 646,000 total that went to the host committee.